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Visual Design

Joan Dandeneau Fitness

Joan Dandeneau fitness is an owner operated personal training business that focuses on creative fitness including mom and tot classes, personal health coaching and at home personal training.

She needed a logo that represented her style of fitness: bold, yet approachable and casual, yet structured. It needed to resonate with her target audience of young moms while still appealing to all walks (and genders) of life. Her brand is simply the jumping off point for all the facets of her business and I’m excited to continue working with her as her business expands.