Safe & Reliable

Overview

Safe & Reliable is a cultural assessment firm providing both consulting services and software products. With extensive experience and deep healthcare expertise, they provide powerful training and simple communication and collaboration tools to be used in hospitals and various facilities.

We designed the logo, inspired by the Endless Knot, an ancient Tibetan symbol that represents the joining of wisdom & compassion, and the interconnectedness of all things. This is a powerful metaphor for improving the quality & safety of healthcare. Dignity & respect–for everyone–is at the core of everything Safe & Reliable does.

In addition to branding, we also built out a suite of print collateral including conference banners, an 8ft visual display, presentation decks, along with a fully responsive website. In addition, we were responsible for building out a child brand: LENS (Learning Environment System), digital learning boards which make safety & reliability work easier, more visible and ultimately more sustainable.