It Just Clicked

Formaldehyde Council

The Formaldehyde Council, Inc. is a non-profit association that represents the leading producers and users of formaldehyde in the United States. With so many negative connotations, they needed a place to debunk the myths that surround this controversial chemical compound. Their message was clear: “Formaldehyde is a natural part of our world”; they just needed a way to spread it. They desired a new site that not only told the story about Formaldehyde, but illustrated it as well. With more graphics, soft color palette, and inviting new user interface, The Formaldehyde Council was ready to go.